EndeavorOTC

EndeavorOTC

Digital health solution to improve ADHD symptoms

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About the product

EndeavorOTC is an immersive mobile app that employs a research-backed gamification approach to help adults with ADHD improve their focus and manage symptoms. The app features a unique gameplay experience where users navigate a character through various levels, capturing targets and avoiding distractions. This methodical practice aims to train the brain to maintain focus amidst distractions, potentially reducing ADHD symptoms over time. The app encourages users to engage with the game for at least 25 minutes a day over a 6-week period, with the possibility of seeing improvements in attention and ADHD symptoms. EndeavorOTC is built on the same proprietary technology as EndeavorRx, the world’s first FDA-authorized game-based treatment for children with ADHD, but is tailored for adult use and does not require a prescription 2 3 4

Assessment Overview

EndeavorOTC represents a significant advancement in the treatment of ADHD in adults. Its foundation on rigorous clinical research, combined with an engaging and user-friendly design, positions it as a valuable tool for improving attention and focus. The product's development and implementation reflect a comprehensive approach to addressing the multifaceted needs of individuals with ADHD, emphasizing clinical utility, safety, usability, and accessibility. As a digital therapeutic, EndeavorOTC showcases the potential of technology-driven solutions to enhance mental health and cognitive function, offering a promising alternative or complement to traditional ADHD treatments.

Foundational criteria clusters

This constitutes the foundational threshold.

Technical aspects

EndeavorOTCis builton Akili's proprietary Selective Stimulus Management Engine (SSME) technology,which isalso the foundation of its pediatric counterpart, EndeavorRx. This technologyis designedto improve attention and focus through an immersive mobile video game experience. The app is available on iOS and Android platforms, ensuring wide accessibility. It hasbeen clinically testedto demonstrate its effectiveness in improving the quality of life for adults with ADHD, with 73% of participants reporting significant improvements2.The game adapts in real-time to the user's performance, offering a personalized experience that challenges the user at an optimized level to improve targeted cognitive functions2.

Clinical utility and safety

EndeavorOTC is clinically designed to improve ADHD symptoms, functioning, and attention in adults. It is indicated for adults 18 years and older with primarily inattentive or combined-type ADHD. The treatment involves playing the game for approximately 25 minutes a day, 5 days a week, for 6 weeks, with many participants showing substantial improvements in attention and clinical functioning with less playtime3.The clinical trial for EndeavorOTC reported no lasting or serious side effects, with the most common adverse device events being nausea and headache3.

Usability and human centricity

The game-based treatmentis designedto be engaging and user-friendly. It challenges users to manage several tasks simultaneously, thereby improving attention pathways in the brain. The game's difficulty adjusts in real time as the player improves, ensuring that the challenge remains optimal for enhancing concentration.This design approachnot onlymakes the treatment engagingbut alsoensures that it is accessible and beneficial to the target audience3.

Data management

EndeavorOTC states they understand how important it is to protect your privacy. Akili uses industry standard privacy and security measures to protect your health data, in accordance with their Privacy Notice for the EndeavorOTC treatment.

Functionality

EndeavorOTC's functionality is clearly outlined, with features designed to improve attention function in adults with ADHD. The content, delivered through an engaging video game experience, is based on decades of neuroscience research. It is designed to be accurate, complete, and appropriate for the target audience, ensuring that the health-related content supports the tool's underlying objective effectively23.

Content

Endorsement

EndeavorOTCis builton the same technology as EndeavorRx, the first and only FDA-authorized video game to treat ADHD in children, suggesting a level of credibility and trust in the product's clinical utility2.The product receives periodic updates and maintenance to ensurebothtechnical functionality and content relevance.

Maintenance

Developer

Contextual criteria clusters

Emphasizes the tool's integration into specific scenarios.

Data-protection compliance

Safety regulatory compliance

Akili, the developer of EndeavorOTC, is known for its innovative approach to digital therapeutics. The company's focus on improving cognitive impairments through digital treatments demonstrates a commitment to ethical conduct, clinical responsibility, and adherence to regulations protecting patient rights3.

Interoperability and data integration

EndeavorOTC's interoperability and data integration capabilities are not explicitly detailed in the provided sources. However, digital health products often aim for compatibility with other health apps and electronic health records.

Cultural requirements

The product's design considers cultural relevance and accessibility, although specific details are not provided.

Affordability

The cost of EndeavorOTC is $24.99 monthly or $124.99 annually, which includes a 7-day free trial for annual plans, indicating an effort to make the tool affordable 4.

Cost-benefit

The positive impact on adults with ADHD, especially in the context of medication shortages and therapy access challenges, suggests a favourable cost-benefit ratio 2.

Implementatability

The app's design for easy integration into daily routines without requiring additional resources for implementation further supports its practicality and effectiveness.

Dr. Julius Obinna Ugwu
Dr. Julius Obinna Ugwu

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